Balancing Act: Blending Synthetic & Natural Data in Research
The insights community is still weighing the use of synthetic data. With the growth in AI developments synthetic data is coming into the spotlight as...
Future Trends
Articles
Beyond Traditional: The Promise and Perils of Synthetic Data
Synthetic data, powered by the growth of machine learning and AI, is emerging as an early yet influential force in market research. With the promise a...
AI, Insight, and the Human Factor: A New Blueprint for Market Research
Day three of TMRE @ Home 2025 showed that the future of research isn't man versus machine — it's man with machine. From synthetic data to AI agents...
TMRE 2024 Keynotes Inspire Insights to Action
TMRE 2024, recently held in Orlando, gathered the market research community for a broad range of conversations and discussions about all things insigh...
TMRE 2024 Report: Leading Through Change
A resilient market research community came together at Universal's Loews Sapphire Falls Resort in Orlando, FL, this past December for TMRE 2024. It ma...
Evaluating the Use of Synthetic Data
This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...