AI

The CEO slid a glossy McKinsey slide across the table. "They're doing it with eight people and an AI copilot. Why do we need forty analysts?"...

AI is radically transforming many industries and businesses, and the insights community has certainly been influenced by this next wave of tech evolut...

As artificial intelligence has developed, more tools are becoming available to support sophisticated and transformational persona creation. This inclu...

There will always be a need for consumer, or as some term it, human, insights. The need to discern what consumers are thinking is an intrinsic part of...

It could be said that the phrase "from fear to fluency" holds true for the market research community during the last few years. As artificial intellig...

Searching for the right artificial intelligence partner for insights can be an overwhelming task. The number of solutions offered is rapidly growing,...