Trend mapping is one of the more known strategic foresight methodologies, but one that is a key system to identifying and tracking trends in the marke...

At the front end of insights strategy, strategic foresights is not simply guesswork but is instead a specific methodology and the tools developed to a...

Turning marketing insights into action is more than just crunching numbers or analyzing data points. Insights are a broader view or perspective of the...

Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the probl...

Futurism plays a critical role with insights and marketing in looking at the potential shape of the future. For a brand or company, this could include...

Building a foresight culture focused on the future is a critical tool for today's enterprises to compete. It is also much like building a foundation f...

Uncertainty abounds, from inflation and layoffs to bank failures and talk of recession, to robust job reports, financial resilience, and the strength...

From a company-wide perspective, what will the future hold? No one truly has the answer but through strategy and planning, one can be better prepared....

Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course migh...

Call it an eco-awakening, as more global consumers gravitate to sustainable products or at least indicate their growing awareness and even desire for...