Increasing Insights Influence
Thomas Walker, Senior Director, Global Brand and Customer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University,...
- Articles by Matt Kramer
Operationalizing a Hybrid Approach to AI
In "Insights + AI: Operationalizing A Hybrid Approach," Christina Speck, Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Sh...
Finding the Right Machine Learning Formula
In "Machine Learning: Optimizing Ad Campaigns," Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, explored machine lear...
Navigating the Insights Capability
Thomas Walker, Vice President, Global Consumer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University, presented...
Leveraging Foresights to Drive Brand Goals
Doug Healy, Senior Director, Consumer Insights - Gatorade, PepsiCo, held the session, "Global Might for the Local Fight: Forward Thinking in Brand Str...
Driving the Sustainability Message Home
Justin Coates, Head of Global Market Research & Consumer Insights, Eastman Chemical Company, knows a thing or two about sustainability and the role in...
Exploring User Community Perceptions of AI
Max Wartel, Director of Consumer Insights, Fandom, held an AI-related session at TMRE, which focused on the perceptions of AI in a user-generated comm...
Gaining Better Understanding of Behavioral Research
Is a research study sometimes "good enough?" Karen Kraft, Associate Director, Consumer Insights & Analytics, Johnsonville, looked to answer that quest...
Leading Insights Through Change
Elizabeth Oates, Vice President, Consumer Insights, Ulta Beauty, spoke at TMRE at two sessions: "Leading High-Performance Insights Teams Through Chang...
Preparing for Future Trends
In "How to Apply Future Trends to Your Business Today," TMRE keynote presenter Sheryl Connelly, Global Consumer Trends Expert & Former Chief Futurist...