April 2023

Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV's, and other so...

Human behavior continues to adjust at lightspeed. The COVID-19 pandemic drove increased adoption of digital shopping and now, shoppers are more relian...

The consumer is now in the driver's seat, and James Petretti is no stranger to that fact. Success is not possible if the consumer is not buying into w...

The world of data is evolving and ever-changing. A data insights strategy is built in part on the potential data that one hopes to accumulate, the ins...

Thanks to the advent of social media and streaming services, the world of television today looks nothing like it did a few decades ago. All industries...

The power of inclusion is the ability to create an environment where everyone feels accepted, respected, and valued. It can have a positive impact on...

Programming across the board is looking to develop content that appeals to an audience that engages increasingly with user-generated content (UGC) and...