Optimizing Perspective: Reflections on Media Insights
I attended the Media Insights & Engagement Conference in Miami a few weeks ago and one theme kept resurfacing: perspective. Insights have the ability...
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Framing the Picture: Takeaways from Media Insights
A far-reaching snowstorm couldn't stop the Media Insights & Engagement Conference, and its attendees, from enjoying an action-packed program. Held at...
Game On: Insights Playing Key Role as Gaming Grows
In this interview with All Things Insights, Mike Lucero, Global Head of Product Management for Gaming at Samsung Electronics America, discusses how Sa...
Driving Results: Understanding the Sports Media Consumer
Benjamin Smith, ESPN's Manager, Live Sports & Forecasting, joined All Things Insights to discuss how research and insights are transforming the sports...
Beyond Labels: Breaking Down the Generational Divide
Does the year you're born define you? For media and entertainment marketers, the answer is no, at least not fully. It may be a starting point, but it...
Beyond Representation: How Data Analytics Can Amplify Black Stories
Harnessing data to amplify and represent Black stories in media requires using data analytics to identify and support authentic narratives, investing...