Leading the Way: How Women Are Reshaping the Future of Market Research
As the insights community prepares to gather at TMRE 2025, it was an opportune moment to recognize and reflect on the achievements of women working wi...
insights influence
Articles
Elevating Market Research Through Strategic Thought Partnership
Thought partnership in market research involves collaborating with individuals or teams to develop and refine research strategies, interpret findings,...
The Outsider Advantage: Seeing What Others Miss in the World of Insights
What if your greatest insights came from seeing what everyone else overlooks? Welcome to our occasional column for All Things Insights, where Colleen...
Driving Value by Delivering Insights Impact
TMRE 2024 held a fireside chat on, "Delivering Your Insights Impact." This is central, many in the community would say, to insights discipline managem...
Igniting High Impact Insights Work
High impact work is the kind of insights work that catches fire within your organization. Some call it "sticky" because people reference the same few...
Increasing Insights Influence
Thomas Walker, Senior Director, Global Brand and Customer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University,...