Igniting Business Strategy with Innovation Analytics
To align innovation with business strategy is crucial to present value to stakeholders and create sustainable growth. This often entails a data-driven...
innovation
Articles
Strengthening Data-Innovation Partnerships
Today's data environment entails a great deal of complexity, and this is only growing as the volume of data increases for organizations. Big Data is n...
Harnessing the Power of Data for Innovation
Bringing data science and insights to the innovation arena is crucial in today's fast-paced environment. Innovation managers now have the opportunity,...
Driving Innovation and Consumer Loyalty
TMRE 2024's day two, track three brought a fresh take on how brands are navigating the evolving landscape of consumer insights. Sessions explored leve...
Leading with Human-Centric Insights
As technology rapidly changes the world around us, such as the growth of artificial intelligence, there is a counterpoint to this evolution: A focus o...
Finding the Right Concept Testing Formula
Concept testing is an important aspect of market research. With this tool in mind, the researcher can enhance their forecasting abilities, as well as...