Igniting Business Strategy with Innovation Analytics
To align innovation with business strategy is crucial to present value to stakeholders and create sustainable growth. This often entails a data-driven...
innovation
Articles
Strengthening Data-Innovation Partnerships
Today's data environment entails a great deal of complexity, and this is only growing as the volume of data increases for organizations. Big Data is n...
Harnessing the Power of Data for Innovation
Bringing data science and insights to the innovation arena is crucial in today's fast-paced environment. Innovation managers now have the opportunity,...
Driving Innovation and Consumer Loyalty
TMRE 2024's day two, track three brought a fresh take on how brands are navigating the evolving landscape of consumer insights. Sessions explored leve...
Leading with Human-Centric Insights
As technology rapidly changes the world around us, such as the growth of artificial intelligence, there is a counterpoint to this evolution: A focus o...
Finding the Right Concept Testing Formula
Concept testing is an important aspect of market research. With this tool in mind, the researcher can enhance their forecasting abilities, as well as...
Setting the Stage for the Future of Insights
Setting the stage for insights into 2024 and beyond, All Things Insights' Seth Adler had a chance to speak with Oksana Sobol, Senior Director, Insight...
Finding Your Way to Breakthroughs
All Things Insights' Seth Adler got a chance to sit down with author and professor Adam Alter, at this year's TMRE. Alter gave a keynote presentation...
Investing Insights into Product & Brand Innovation
Customer insights are a key cog in driving brand and product developments. And so, it's imperative that the Insights discipline invests in product and...
Measurement, Currency and Attribution
Keeping pace with innovation is always a challenge. The Media industry not only has to keep pace with that innovation, many players have offerings tha...