Unlocking Analytics to Improve Data-Driven Marketing
Marketing today is going beyond just generic segmentation—with the help of data-driven insights. Connecting data to drive marketing performance invo...
data analytics
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Integrating Analytics & Insights to Power Decisions
Combining the powers of insights and analytics refers to the synergistic relationship between data analytics—the process of examining raw data—and...
The Future of Data Teams: Human, Hybrid, or HAL 9000?
The CEO slid a glossy McKinsey slide across the table. "They're doing it with eight people and an AI copilot. Why do we need forty analysts?"...
Building Stronger Workplaces: Strategies for Employee Engagement and Brand Growth
At TMRE 2024, attendees learned how to blend consumer insights methodologies with workplace strategies to build environments where employees thrive. S...
Transforming Insights: A Review of Q4 2024
During the fourth quarter of 2024, All Things Insights prepared for coverage of TMRE 2024 and featured a wide range of insights related topics and int...
Driving Analytics & Insights Action
At this year's TMRE @ Home, Shivani Shah, National Category & Shopper Insights Manager, H&WB, Church & Dwight Co., Inc., presented the session, "Data...