Consumers Embracing New Media & Entertainment Reality
The world of television media is constantly changing, and that evolution is far from over. The current marketplace is fragmented with studios and cabl...
Media Consumer
Articles
Beyond Representation: How Data Analytics Can Amplify Black Stories
Harnessing data to amplify and represent Black stories in media requires using data analytics to identify and support authentic narratives, investing...
Redefining Fans: The Spectrum of Engagement
In today's consumer-driven market, understanding audience behavior is crucial for businesses to connect with their target demographic. While tradition...
Transforming Sports Fandom
The landscape of sports fandom is undergoing a profound transformation, driven by technological advancements, shifting demographics, and evolving cons...
Exploring User Community Perceptions of AI
Max Wartel, Director of Consumer Insights, Fandom, held an AI-related session at TMRE, which focused on the perceptions of AI in a user-generated comm...
A Changing Consumer Shapes Media Evolution
All Things Insights' Seth Adler caught up with Edwin Wong, SVP Insights & Innovation, Vox Media, at the Media Insights & Engagement Conference earlier...