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Industry Insights

One of the featured categories on All Things Insights is our Industry Insights resource page which features a range of helpful information for the insights professional. This includes industry-related content such as media insights and measurement, mobile and social media, entertainment media such as news, sports, and streaming, gaming, finance, consumer packaged goods, and retail. From shopper and viewer insights to the omnichannel experience to measuring the value and programming of entertainment media, the industry insights resource section is ideal for those in a specific industry and provides knowledge and education for the insights expert and novice alike.

 

Industry insight is an industry-targeted solution that empowers your campaigns with industry-level intelligence. It uncovers the trends and forces that are driving your target global industry forward. Industry insights refer to a comprehensive understanding and knowledge about a specific sector or field, gained through industry-level analysis, research, and observation of various factors influencing that industry. These insights encompass trends, challenges, opportunities, best practices, and emerging developments within a particular business sector. Industry insights provide valuable information that helps organizations and individuals make informed decisions, devise effective strategies, and stay competitive in their respective markets based on valid industry metrics.

 

Industry insights are crucial for making strategic decisions, developing business plans, and adapting to changing market conditions. These insights empower businesses and professionals to anticipate changes, capitalize on opportunities, address challenges, and remain competitive within their industry. Our industry insights resources could further include market trends, the competitive landscape, customer behavior, industry challenges, innovation and research, economic factors, regulations, market segmentation, industry influencers, and globalization and trade agreements.

Articles

A collage of hundreds of arrow doodles going off in all directions.

Decoding Customer Journey Mapping

Mapping out the customer journey is an essential part of the marketing process as it allows organizations to trace a consumer's experiences and how th...
Rows of empty stadium seating like at a ballpark.

Influencing the Next Level of Sports Fan Engagement

As the connected viewer evolves the sports, media and entertainment worlds, it is also transforming how fandom works. Mobile technology and evolving c...
A TV is blurry in the background, with a container of popcorn front and center to signify home entertainment.

Consumers Embracing New Media & Entertainment Reality

The world of television media is constantly changing, and that evolution is far from over. The current marketplace is fragmented with studios and cabl...
Gamer with VR headset, in an alien like virtual reality world.

Enhancing the Gaming Experience

Gaming is an often-overlooked category in the insights and innovation communities. But insights can help drive gaming experiences by enabling new form...
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Cross-Platform Storytelling Redefines Media Insights

Who doesn't love a good story? A growing media trend is cross-platform and global storytelling, as entertainment brands aim to expand their audiences....
Black couple watching media on a laptop.

Beyond Representation: How Data Analytics Can Amplify Black Stories

Harnessing data to amplify and represent Black stories in media requires using data analytics to identify and support authentic narratives, investing...