Synthetic Data

Articles

artificial intelligence
synthetic data
human insights
agentic AI
consumer insights
data science

Human fighter pilot in the cockpit of a fighter jet.

May 1, 2025

AI, Insight, and the Human Factor: A New Blueprint for Market Research

Day three of TMRE @ Home 2025 showed that the future of research isn't man versus machine — it's man with machine. From synthetic data to AI agents...

data quality
artificial intelligence
synthetic data
human insights
consumer insights
predictive analytics
strategic foresights

Kind of futuristic graphic, streams of data moving off into the distance.

December 3, 2024

Evaluating the Use of Synthetic Data

This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...

data science
artificial intelligence
future trends
synthetic data
human insights
simulated data
predictive analytics
digital twins

Binary numbers moving into the distance in black space.

November 12, 2024

Weighing the Potential of Synthetic Data

With advancements in artificial intelligence and other emerging technologies, the questions swirling around synthetic data continue to grow in the ins...

data science
data quality
artificial intelligence
data governance
synthetic data

Data 'walls' moving off into the distance.

July 2, 2024

Creating New Frontiers with Synthetic Data Solutions

As artificial intelligence technology continues to develop at a rapid pace, the data pipeline has gotten wider and more complex. It's all about the am...