Determining the Value of Business Content
Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, gave a presentation at the Media Insights & Engagement Conference, ca...
- Articles by Seth Adler
Connecting with Generation Alpha
At the recent Media Insights & Engagement Conference, Seth Adler had a chance to chat with Alexander Cammy, Manager, Insights & Cultural Intelligence...
Building the Analytics & Insights Ecosystem
The recent TMRE Continued virtual event hosted a session, "Blending Analytics & Insights to Drive Business Outcomes." Moderated by All Things Insights...
New Frontiers for Capturing Consumer Sentiment
Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft, and David Evans, Senior Research Manager, Microsoft, held the session, "Captur...
Evolving Your In-House Team
During TMRE Continued, All Things Insights' Seth Adler had a chance to hold a session with Shilpa Khanna, Assoc. Dir., Transformational Growth Insight...
Increasing Insights Influence
Thomas Walker, Senior Director, Global Brand and Customer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University,...
Operationalizing a Hybrid Approach to AI
In "Insights + AI: Operationalizing A Hybrid Approach," Christina Speck, Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Sh...
Finding the Right Machine Learning Formula
In "Machine Learning: Optimizing Ad Campaigns," Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, explored machine lear...
Gaining Insights Through AI and Social Listening
Marketing across major platforms from Google to Meta/Facebook/Whatsapp/Instagram, Amazon, Twitter/X, WeChat, TikTok and even Alibaba requires the abil...
Letting Insights Drive an Advertising Play for the Gaming Audience
Video gaming is an opportunity for marketers to reach specific audiences, but one that's somewhat different than many other digital engagements, espec...