Unifying Data Analytics and Insights
To be human or not to be human? That is a relevant question in today's technology-driven society, and one we posed when thinking about unifying data a...
- Articles by Matt Kramer
Gaining Insights Leadership
The role of today's Insights professional is evolving as Insights teams are increasingly pressured to connect data sources, surface consumer stories a...
Attention Metrics: User Engagement
All Things Insights' Seth Adler caught up with Aarti Bhaskaran, Global Head of Ad Research & Insights, Snap Inc., at the Media Insights & Engagement C...
Taking Action to Spark Growth
Actionable growth is the process of taking action to achieve a desired outcome. It involves making strategic decisions and implementing tactics that w...
A Changing Consumer Shapes Media Evolution
All Things Insights' Seth Adler caught up with Edwin Wong, SVP Insights & Innovation, Vox Media, at the Media Insights & Engagement Conference earlier...
Driving Consumer Focus
Putting the customer first is a time-honored tradition that remains current and relevant to this day. Consumer focus is a strategy that focuses on und...
Redefining the Home Experience
All Things Insights' Seth Adler caught up with David Schliecker, Group VP, HGTV Insights and Strategy, Warner Bros. Discovery, at the Media Insights &...
Creating Synergy by Improving Customer Experience
Customer experience (CX) is the impression your customers have of your brand based on all of the interactions they've had with your business. User exp...
Measuring OTA Programming
Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV's, and other so...
Rethinking the Omnichannel Shopping Experience
Human behavior continues to adjust at lightspeed. The COVID-19 pandemic drove increased adoption of digital shopping and now, shoppers are more relian...