Navigating Insights: A Review of Q1 2024
During the first quarter of 2024, after wrapping up the TMRE 2023 edition the past October, All Things Insights was gearing up for a year filled with...
- Articles by Matt Kramer
The Future of Live TV: A Blend of Tradition and Innovation
In the era of streaming services and on-demand content, live TV has faced increasing competition. However, the medium continues to hold a unique appea...
Balancing the Risks & Rewards of AI in Market Research
The advances of artificial intelligence (AI) have revolutionized many aspects of market research, offering unprecedented tools for data analysis, hypo...
The Future of FAST: The Role of Measurement
Free Ad-Supported Streaming Television (FAST) channels have disrupted the traditional television landscape, offering viewers a vast array of content w...
Redefining Fans: The Spectrum of Engagement
In today's consumer-driven market, understanding audience behavior is crucial for businesses to connect with their target demographic. While tradition...
Evaluating the Use of Synthetic Data
This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...