Building the Analytics & Insights Ecosystem
The recent TMRE Continued virtual event hosted a session, "Blending Analytics & Insights to Drive Business Outcomes." Moderated by All Things Insights...
- Articles by Matt Kramer
New Frontiers for Capturing Consumer Sentiment
Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft, and David Evans, Senior Research Manager, Microsoft, held the session, "Captur...
Evolving Your In-House Team
During TMRE Continued, All Things Insights' Seth Adler had a chance to hold a session with Shilpa Khanna, Assoc. Dir., Transformational Growth Insight...
Increasing Insights Influence
Thomas Walker, Senior Director, Global Brand and Customer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University,...
Operationalizing a Hybrid Approach to AI
In "Insights + AI: Operationalizing A Hybrid Approach," Christina Speck, Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Sh...
Finding the Right Machine Learning Formula
In "Machine Learning: Optimizing Ad Campaigns," Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, explored machine lear...
Navigating the Insights Capability
Thomas Walker, Vice President, Global Consumer Insights at eBay, and Christopher Frank, Author, Co-Faculty Director at Columbia University, presented...
Leveraging Foresights to Drive Brand Goals
Doug Healy, Senior Director, Consumer Insights - Gatorade, PepsiCo, held the session, "Global Might for the Local Fight: Forward Thinking in Brand Str...
Driving the Sustainability Message Home
Justin Coates, Head of Global Market Research & Consumer Insights, Eastman Chemical Company, knows a thing or two about sustainability and the role in...
Exploring User Community Perceptions of AI
Max Wartel, Director of Consumer Insights, Fandom, held an AI-related session at TMRE, which focused on the perceptions of AI in a user-generated comm...