Focusing On an Augmented Reality Strategy
Augmented Reality is here. But are consumers and advertisers embracing it with open arms? Aarti Bhaskaran, Global Head of Ad Research & Insights at Sn...
- Articles by Matt Kramer
Determining the Value of Business Content
Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, gave a presentation at the Media Insights & Engagement Conference, ca...
Connecting with Generation Alpha
At the recent Media Insights & Engagement Conference, Seth Adler had a chance to chat with Alexander Cammy, Manager, Insights & Cultural Intelligence...
Adapting to Disruption while Moving Media Insights Forward
The first Media Insights Perspectives Report has recently been released. Brought to you by All Things Insights and the Media Insights & Engagement Con...
Defining Customer Value to Enhance the Purchase Journey
Customer value can sometimes be a tricky measurement to determine. Ultimately, customer value measures a product or service's worth and compares it to...
Reinforcing Insights Through Data Engineering
The world of data is always expanding, and with it the need to capture insights. Understanding what stories the data can tell is not always evident at...
Defining Governance to Deliver Data Benefits
Big data is here, it's a growing trend and it's not going away anytime soon. The rise of artificial intelligence and other technological developments...
Turning Competitive Intelligence into Insights
The competitive landscape for many businesses has never been stronger. And from small start-ups to large corporate enterprises, the playing field has...
Turning Data into Market Intelligence
When surveying a new market opportunity, the company's market intelligence efforts come into play. This valuable data helps determine market segmentat...
Diving Deeper into Insights ROI
The third day of TMRE@Home, May 2, will demonstrate best practices involved in developing and positioning insights ROI. Fusing AI, data and analytics...