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Improving the Customer Feedback Experience

As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies...
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Taking a Customer-Centric Business Approach

Growth marketing continues to be an effective and nimble way to attract, engage and retain customers. Billed as an alternative to traditional marketin...
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Searching for Cultural Anthropology Insights

Consumers and brands are influenced by culture. Our values and identities, among a variety of societal and social factors, are tied to cultural contex...
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Mastering Funnel Analytics

Funnel analytics is an area of insights that perhaps doesn't get as much attention as it should. We are all probably familiar with the sales and marke...
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Positioning the Market Research Mission

Just how should the enterprise and the team go about determining its market research mission? This specific market research mission is not necessarily...
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Finding the Right Concept Testing Formula

Concept testing is an important aspect of market research. With this tool in mind, the researcher can enhance their forecasting abilities, as well as...
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Leveraging AI in B2B Respondent Insights

In the B2B marketing landscape, artificial intelligence has shown great potential. It is becoming an essential and advantageous tool, a tool which no...
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How Insights Can Benefit from Failure

No one actively looks to launch an unsuccessful product or venture. Yet failing can have its upside. There is a philosophy of thought in the business...
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Learning the Soft Skills of Market Research

Skills can be developed in a variety of ways in the insights workplace to create an effective, versatile employee with a diverse arsenal of competenci...
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Gaining a Competitive Edge Through Benchmarking

Measuring just how well your company is performing over time, competitive benchmarking is a key tactic to determine whether your company, brand, servi...