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November 2025

Articles

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TMRE Continued: Expanding the Insights Conversation

Looking to continue the insights conversation from TMRE 2025? The TMRE conference, which recently wrapped up the live edition in Las Vegas in late Oct...
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Enhancing the Gaming Experience

Gaming is an often-overlooked category in the insights and innovation communities. But insights can help drive gaming experiences by enabling new form...
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In an AI World, People Still Matter Most: Reflections from TMRE 2025

As I reflect back on TMRE 2025, I realize that for me, some sessions at the conference were about learning, while others were purely driven by my curi...
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Cross-Platform Storytelling Redefines Media Insights

Who doesn't love a good story? A growing media trend is cross-platform and global storytelling, as entertainment brands aim to expand their audiences....
Triangle architecture playing off the TMRE graphics, with lone traveler going through the tunnel.

Market Research Goes All In at TMRE 2025

A transforming market research community gathered at The Paris Hotel in Las Vegas on October 28-30, bringing together bright minds, engaging discussio...
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Beyond Representation: How Data Analytics Can Amplify Black Stories

Harnessing data to amplify and represent Black stories in media requires using data analytics to identify and support authentic narratives, investing...