surveys

Articles

artificial intelligence
consumer engagement
surveys
qualitative research
quantitative research
conversational surveys
data science

Rows of same-looking white eggs with one red egg standing out from the crowd.

August 20, 2025

Increasing Engagement with Conversational Surveys

Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...

customer experience
measurement
customer feedback
customer satisfaction
surveys
purchasing journey

A wide range of emoji faces from happy to sad and angry.

May 21, 2024

Improving the Customer Feedback Experience

As the buyer journey becomes more complex, the customer satisfaction survey remains a foundational tool for the market researcher. With it, companies...