data science

Synthetic data, a type of artificial data generated through algorithms rather than real-world interactions, is rapidly gaining traction in various ind...

This year's "Road to TMRE" virtual event featured a range of sessions related to artificial intelligence and how best to leverage the technology in ma...

In the competitive world of consumer-packaged goods, data analytics and insights are essential for brands to stay on top of their game. While retailer...

Science, technology and innovation are accelerating at a rapid pace in today's marketplace. Machine learning, generative artificial intelligence, pred...

Market research has traditionally been a hands-on task that is time consuming and resource-intensive, from generating data collection to holding in-pe...

As technology rapidly changes the world around us, such as the growth of artificial intelligence, there is a counterpoint to this evolution: A focus o...

As larger online surveys grow in use and popularity, they are becoming more democratized in the marketplace. Even non-experts can deploy such survey m...

UPDATED: Each year, TMRE: The Market Research Event unites consumer insights and data analytics executives from around the...

While customer centricity is a key attribute in today's insights and data-driven corporate culture, success must also be built on a concept of empathy...

As artificial intelligence technology continues to develop at a rapid pace, the data pipeline has gotten wider and more complex. It's all about the am...