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A jumble of colorful Lego bricks.

Unlocking Insights Through Serious Play

In this interview from the TMRE 2025 market research conference, Dr. Garret Westlake, Associate Vice Provost for Innovation at Virginia Commonwealth U...
The perspective of going up or down a long escalator like in a subway.

Elevating Market Research Through Strategic Thought Partnership

Thought partnership in market research involves collaborating with individuals or teams to develop and refine research strategies, interpret findings,...
A 'robot' data-like hand shaking the hand of businessperson.

The AI-Enhanced Research Revolution

At TMRE 2024, the AI Summit spotlight was on how companies can adapt to the ever-changing landscape of AI-powered research while still staying grounde...