artificial intelligence

The CEO slid a glossy McKinsey slide across the table. "They're doing it with eight people and an AI copilot. Why do we need forty analysts?"...

Can surveys get more conversational? AI-powered market research tools are developing at a rapid pace. As part of that wave of evolution, conversationa...

AI is radically transforming many industries and businesses, and the insights community has certainly been influenced by this next wave of tech evolut...

Deep empathy in market research involves understanding customers beyond surface-level data by deeply connecting with their emotions, motivations, and...

Artificial intelligence is being leveraged to drive innovation by providing powerful insights and automation capabilities across various business func...

As artificial intelligence has developed, more tools are becoming available to support sophisticated and transformational persona creation. This inclu...