Media Industry

Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course migh...

All Things Insights' Seth Adler caught up with Aarti Bhaskaran, Global Head of Ad Research & Insights, Snap Inc., at the Media Insights & Engagement C...

All Things Insights' Seth Adler caught up with Edwin Wong, SVP Insights & Innovation, Vox Media, at the Media Insights & Engagement Conference earlier...

Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV's, and other so...

Thanks to the advent of social media and streaming services, the world of television today looks nothing like it did a few decades ago. All industries...

Programming across the board is looking to develop content that appeals to an audience that engages increasingly with user-generated content (UGC) and...

Analytical minds will always benefit from more complete data from farther-reaching sources. Even more fundamentally, Pepe says the questions everyone...

It's not unreasonable to feel overwhelmed when faced with the size and scope of the continuous shifts in the television industry within the past few d...

"Whatever the modern technology of the day, it was a force for disruption, it was a force for change, and it was a force for enchantment, joy, and lea...

Talking with Peter Leimbach, Senior Vice President, Ad Sales Research at FOX Sports, it's clear that pro football teams aren't the only ones competing...