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Consumer Demographics

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Debunking 5 Misconceptions Around Diversity and Inclusion

Diversity, Equity, and Inclusion (DEI) are crucial components of the market research and insights industry, yet they often face misconceptions that hi...

Leveraging the Power of Inclusion to Gain Multicultural Consumers

The power of inclusion is the ability to create an environment where everyone feels accepted, respected, and valued.

Representative Insights

A great story starts with a single word. From there, the story is subject to its characters, plots, and the conflict presented by the content, all of...

LGBTQ+ Insights

Reports indicate that only about 7% of the population is categorized as LGBTQ+, but reports aren't always accurate. As Angel Bellon Senior Director of...

DEI Insights

What if a key set of insights could drive revenue, help the business run more effectively, make the business seem to be leading edge and make current...