Reshaping the Research Capability
AI is fast becoming a research partner. Synthetic respondents and simulations are up for experimentation. There is a merging of the qual and quant div...
Synthetic Data
Articles
Adapting to AI: Can Researchers Keep Pace?
In this interview from TMRE 2025, All Things Insights spoke with Ali Henriques, Executive Director of Qualtrics Edge, which took place in the Qualtric...
Balancing Act: Blending Synthetic & Natural Data in Research
The insights community is still weighing the use of synthetic data. With the growth in AI developments synthetic data is coming into the spotlight as...
Beyond Traditional: The Promise and Perils of Synthetic Data
Synthetic data, powered by the growth of machine learning and AI, is emerging as an early yet influential force in market research. With the promise a...
AI, Insight, and the Human Factor: A New Blueprint for Market Research
Day three of TMRE @ Home 2025 showed that the future of research isn't man versus machine — it's man with machine. From synthetic data to AI agents...
Evaluating the Use of Synthetic Data
This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...