Content featuring Aarti Bhaskaran
Navigating the Intersection of Consumer & Artificial Intelligence
This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...
The Road to TMRE 2024
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Connecting with Generation Z
As brands grapple with the challenges and opportunities of marketing to Generation Z, it becomes crucial to learn more about the preferences of this t...
Focusing On an Augmented Reality Strategy
Augmented Reality is here. But are consumers and advertisers embracing it with open arms? Aarti Bhaskaran, Global Head of Ad Research & Insights at Sn...
Getting Social to Measure User Engagement
Social media is changing in sometimes complex ways as featured content generated by users in a private capacity has often been supplemented and perhap...