television audience measurement

Articles

data science
advertising
television audience measurement
measurement frameworks
FAST programming
media insights
media measurement

Fast streams of light moving off into the distance in the darkness of space.

December 10, 2024

The Future of FAST: The Role of Measurement

Free Ad-Supported Streaming Television (FAST) channels have disrupted the traditional television landscape, offering viewers a vast array of content w...

consumer insights
media measurement
data science
television audience measurement
OTA programming

April 28, 2023

Measuring OTA Programming

Television audience measurement is on the precipice of innovation due to the opportunity to leverage data from set top boxes, smart TV's, and other so...