Skip to content

simulated data

Articles

A data screen showing a lot of coding and data with the word data and Personal very visible.

Beyond Traditional: The Promise and Perils of Synthetic Data

Synthetic data, powered by the growth of machine learning and AI, is emerging as an early yet influential force in market research. With the promise a...
Binary numbers moving into the distance in black space.

Weighing the Potential of Synthetic Data

With advancements in artificial intelligence and other emerging technologies, the questions swirling around synthetic data continue to grow in the ins...