Letting Insights Drive an Advertising Play for the Gaming Audience
Video gaming is an opportunity for marketers to reach specific audiences, but one that's somewhat different than many other digital engagements, espec...
media insights
Articles
Exploring User Community Perceptions of AI
Max Wartel, Director of Consumer Insights, Fandom, held an AI-related session at TMRE, which focused on the perceptions of AI in a user-generated comm...
Getting Social to Measure User Engagement
Social media is changing in sometimes complex ways as featured content generated by users in a private capacity has often been supplemented and perhap...
Betting on Sports Consumer Engagement
In assessing the rise of sports streaming and betting, opportunities have come to light that might not have been considered five years ago. Content st...
Finding the Right Path to a Measurement Framework System
Consensus on agency measuring frameworks for media today is difficult to develop even in the broadest terms given the rapid proliferation of media and...
Exploring the Attention Factor for Today’s Brands
For brands and other advertisers, there is a fine balance between media information and media entertainment. Just how brands position themselves and t...