Content featuring Aarti Bhaskaran
Engaging the Next Generation: Challenges & Opportunities in Marketing to Gen ZÂ
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Driving Growth, Embracing Change, and Harnessing AIÂ
At TMRE 2024, day two discussions were packed with fresh perspectives on how the insights profession is transforming. The focus was on actionable outc...
Evaluating the Use of Synthetic Data
This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...
Attention, Please: The Impact of Premium Platforms
In today's cluttered media landscape, capturing and holding audience attention is paramount for advertisers. Premium platforms offer a unique opportun...
Partnering with the Creator Economy
The creator economy has exploded in recent years, with platforms like YouTube, TikTok, and Instagram empowering individuals to build audiences and mon...
Weighing the Potential of Synthetic Data
With advancements in artificial intelligence and other emerging technologies, the questions swirling around synthetic data continue to grow in the ins...
Unlocking User Experience Insights
Media user research refers to the practice of studying how people interact with and consume media, including digital platforms like websites and socia...
Exploring the Evolution of Insights
With the market research community currently reaching a key inflection point focused on AI and human insights, All Things Insights has released its "F...
Future of Insights Report 2024
Oops! You do not have access to this page. With the market research community reaching a key inflection point focused on AI capabilities and human ins...
Navigating the Intersection of Consumer & Artificial Intelligence
This year's recent "Road to TMRE" virtual event featured an insightful panel on, "Consumer Intelligence vs. Artificial Intelligence: The Showdown of t...
The Road to TMRE 2024
Oops! You do not have access to this page. With the market research community reaching a key inflection point focused on AI capabilities and human ins...
Connecting with Generation Z
As brands grapple with the challenges and opportunities of marketing to Generation Z, it becomes crucial to learn more about the preferences of this t...
Focusing On an Augmented Reality Strategy
Augmented Reality is here. But are consumers and advertisers embracing it with open arms? Aarti Bhaskaran, Global Head of Ad Research & Insights at Sn...
Getting Social to Measure User Engagement
Social media is changing in sometimes complex ways as featured content generated by users in a private capacity has often been supplemented and perhap...
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analytics new product development innovation management consumer insights data science innovation artificial intelligence March 21, 2025 Harnessing th...