Insights Measurement

Articles

insights culture
insights ROI
insights influence
insights impact
insights team
insights discipline management

Four Energizer batteries standing in a row front and center.

March 11, 2025

Driving Value by Delivering Insights Impact

TMRE 2024 held a fireside chat on, "Delivering Your Insights Impact." This is central, many in the community would say, to insights discipline managem...

consumer behavior
brand health
brand health tracking
mental availability
category entry points
brand loyalty
share of mind

September 24, 2024

Measuring Brand Health

Building a strong and healthy brand presence in the market and creating brand awareness in the minds of consumers is a very competitive endeavor. It's...