Framing the Picture: Takeaways from Media Insights
A far-reaching snowstorm couldn't stop the Media Insights & Engagement Conference, and its attendees, from enjoying an action-packed program. Held at...
Media Value
Articles
Determining the Value of Business Content
Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ, gave a presentation at the Media Insights & Engagement Conference, ca...
Follow The Behavior: Calibrating Measurement & Value In New Environments
One might wonder, how much gold is on Mars? What we understand as having value changes based on the environment in which we operate. There might be lo...