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stakeholder engagement

Actioning Insights

Providing insights is not a barrier. Ensuring those insights actually move the needle is the job at hand. Is where the insights are reported the probl…

attribution

Piecing Together the Attribution Puzzle

During the “Beyond Media Measurement” session of the Road to TMRE Gathering, Seth Adler discussed “Attribution” with guests Doug Healy, Senior Directo…

insights strategy

Slow Power: Pacing The Speed Of Insights

We know from Aesop’s “The Tortoise And The Hare” that the ability to achieve great speed doesn’t always mean finishing first in a given journey. And w…

data literacy

Insights Hacks

What are the hacks, the shortcuts, the clever or elegant solutions which can be applied now? To answer this question we checked-in with three executiv…

Content

consumer insights advertising Super Bowl marketing insights Karen Kraft stakeholder alignment ad testing consumer experienc…

foresights culture

Leveraging Foresights to Drive Brand Goals

Doug Healy, Senior Director, Consumer Insights – Gatorade, PepsiCo, held the session, “Global Might for the Local Fight: Forward Thinking in Brand Str…

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