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data standards

Defining Governance to Deliver Data Benefits

Big data is here, it’s a growing trend and it’s not going away anytime soon. The rise of artificial intelligence and other technological developments…

social media

Getting Social to Measure User Engagement

Social media is changing in sometimes complex ways as featured content generated by users in a private capacity has often been supplemented and perhap…

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media insights

Reimagining Media Brands for YouTube TV

YouTube, once primarily a platform for user-generated content, has evolved into a formidable competitor to traditional television. As an increasing nu…

media insights

Media Behavioral Insights

Analytical minds will always benefit from more complete data from farther-reaching sources. Even more fundamentally, Pepe says the questions everyone…

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