sustainability
Driving the Sustainability Message Home
Justin Coates, Head of Global Market Research & Consumer Insights, Eastman Chemical Company, knows a thing or two about sustainability and the role in…
January 2, 2024
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insights objectives
Building an Insights Strategy
Insights strategy is not a static process, but instead is a capability that is always living, breathing and evolving as the business itself evolves. T…
February 7, 2025
sustainability
Sustainability Myth #8: Sustainable Solutions Are Only for High-Income, Luxury Shoppers
Historically, high-income, luxury shoppers were the early adopters of sustainable solutions. This was driven by a combination of their environmental a…
June 20, 2024
consumer trends
Sustainability Myth #5: Certifications Are the Best Way to Communicate Sustainability to Consumers
Brands and retailers who are overwhelmed at the complexities of sustainable product messaging are often tempted to leverage third-party certifications…
March 14, 2024
consumer trends
Sustainability Myth #2: Consumers Can’t Define Sustainability
Sustainability is a complex, nebulous, ever-evolving topic. Companies looking to create sustainable goals or offer more sustainable solutions often ge…
December 14, 2023
sustainable solutions
Sustainability Myth #9: Consumer Expectations for Sustainability are Only in Food & Fashion
One of the primary jobs of insight professionals is to unearth, socialize, and unite stakeholders around emerging trends that can fundamentally transf…
July 18, 2024
consumer loyalty
Sustainability Myth #10: Sustainability Isn’t Enough to Transform a Brand
As sustainability has reached an inflection point with consumers across industries, many brands and retailers want to capitalize on their sustainabili…
August 15, 2024
sustainability
Sustainability Myth #6: Consumers Are Not Willing to Pay More for Sustainability
Over the past two decades, I have never left a meeting with a brand or retailer without someone asking me the question, “will consumers pay more for s…
April 18, 2024
sustainable solutions
Sustainability Myth #3: Sustainability Has Become a Leading Purchase Driver for Consumers
As the conversation around sustainability intensifies and more companies begin to offer sustainable solutions, insight professionals must prevent thei…
January 18, 2024