Content featuring Jonathan Stringfield
Letting Insights Drive an Advertising Play for the Gaming Audience
Video gaming is an opportunity for marketers to reach specific audiences, but one that's somewhat different than many other digital engagements, espec...
Finding the Right Path to a Measurement Framework System
Consensus on agency measuring frameworks for media today is difficult to develop even in the broadest terms given the rapid proliferation of media and...
The Road to TMRE…an ATI Gathering
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Elusive Insights
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course migh...
Actionable Insights…an ATI Gathering
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