Content featuring Jonathan Stringfield
Enhancing the Gaming Experience
Gaming is an often-overlooked category in the insights and innovation communities. But insights can help drive gaming experiences by enabling new form...
Tuning In to the Future: New Trends in Content Measurement
In the age of content abundance, understanding audience behavior and engagement is more crucial in the media and entertainment communities. Content me...
Letting Insights Drive an Advertising Play for the Gaming Audience
Video gaming is an opportunity for marketers to reach specific audiences, but one that's somewhat different than many other digital engagements, espec...
Finding the Right Path to a Measurement Framework System
Consensus on agency measuring frameworks for media today is difficult to develop even in the broadest terms given the rapid proliferation of media and...
The Road to TMRE…an ATI Gathering
September 19-21, 2023 All Things Insights' special three-day virtual Gathering, the Road to TMRE, took place September 19-21, 2023....
Elusive Insights
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren't actionable. Which of course migh...
Actionable Insights…an ATI Gathering
Ensuring Insights Are Actioned February 23, 2022 Insights are being generated but in some cases are not being used....