actionable insights
Elusive Insights
Insights are being generated but in some cases are not being used. The first assumption is that these insights aren’t actionable. Which of course migh…
May 26, 2023
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media insights
Letting Insights Drive an Advertising Play for the Gaming Audience
Video gaming is an opportunity for marketers to reach specific audiences, but one that’s somewhat different than many other digital engagements, espec…
January 12, 2024
media insights
Finding the Right Path to a Measurement Framework System
Consensus on agency measuring frameworks for media today is difficult to develop even in the broadest terms given the rapid proliferation of media and…
October 27, 2023
attention metrics
Seeing Measurement Frameworks from New Perspectives
During the “Beyond Media Measurement” session of the Road to TMRE Gathering, Seth Adler discussed “Measurement Frameworks” with guests Kerry Bianchi,…
October 3, 2023
media measurement
Tuning In to the Future: New Trends in Content Measurement
In the age of content abundance, understanding audience behavior and engagement is more crucial in the media and entertainment communities. Content me…
November 8, 2024