Join us for the launch of a five-part executive briefing series designed for senior marketing, media, insights, and brand leaders navigating the future of storytelling and AI innovation. Hosted by WARC’s Head of Content, Alex Brownsell, this opening session features leaders from Reddit, Zoom, and OWOW exploring how to build ideas that translate across formats, connect with global audiences, and leverage AI while maintaining authenticity and trust. The discussion continues with Lexi Wolf from LIONS Advisory, who reveals the formula for creating thought leadership that cuts through in today’s crowded B2B landscape. Discover what separates narratives that land from those that get ignored and learn how the most effective brands launch ideas that shape industry action. This is your opportunity to gain practical insights on turning storytelling into a true business driver. Sponsored by: LIONS.