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Content featuring Shivani Shah

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Data Analytics and Insights in Action for CPG 

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Unlocking the Power of Diverse Audiences in Market Research 

At TMRE 2024, several brands shared their experiences of transforming their audience insights programs to better understand consumer engagement and dr...

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Directing Insights Action

In the competitive world of consumer-packaged goods, data analytics and insights are essential for brands to stay on top of their game. While retailer...

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Driving Analytics & Insights Action

At this year's TMRE @ Home, Shivani Shah, National Category & Shopper Insights Manager, H&WB, Church & Dwight Co., Inc., presented the session, "Data...

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TMRE @ Home 2024

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Gaining Better Understanding of Behavioral Research

Is a research study sometimes "good enough?" Karen Kraft, Associate Director, Consumer Insights & Analytics, Johnsonville, looked to answer that quest...