The Next Era of Insights Report 2025

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The insights landscape is evolving rapidly, and the community’s perspectives are crucial in mapping this transformation. Brought to you by All Things Insights and TMRE, the report explores how organizations are navigating this changing terrain, with a focus on:

Human-AI Collaboration: Balancing artificial intelligence with human expertise to create more nuanced insights.
Strategic Transformation: Elevating insights from informational assets to strategic drivers of decision-making.
Storytelling Evolution: Transforming complex data into compelling, actionable narratives.
Accelerating ROI: Shortening the timeline between insight generation and business impact.
Future Horizons: Identifying emerging trends and opportunities in the insights ecosystem.

Special thanks to the 16 market research leaders that participated in the Next Era of Insights Report for their thoughtful perspectives on the transforming insights role.

CONTRIBUTORS

Oscar Yuan, Chief Strategy & Growth Officer, Material
Caroline Bye, VP of Audiences and Insights, Tunnl
Ned Dwyer, Co-Founder and CEO, Great Question
Dr. Liubov Ruchinskaya, Head of Strategy, Analytics and Consumer Planning NE, Diageo
Oksana Sobol, Vice President Consumer Insights, The Clorox Company
Ian Busch, VP, Head of Global Insights, LEGO Group
Teresa Correa-Pavlat, Insights & Analytics Lead and AI-Agile Capabilities, Haleon
Kerry Sette, Vice President, Head of Consumer Insights & Research, Voya Financial
Karen Zappia, Sr. Director, Head of Insights, North America Opella
Amir Akleh, VP, Business Strategy, Analytics & Insights, First Citizens Bank
Raina Rusnak, Head of Market Research & Business Intelligence, StarKist Co.
Arvind Balasundaram, Executive Director, Commercial Insights & Analytics, Regeneron Pharmaceuticals
Tripp Hughes, Senior Director - Consumer Strategy, Organic Valley
Michael Nevski, Director, Global Insights, Visa
Christina Speck, Author, Healthcare Fandom & Doctor of Public Health Candidate at Johns Hopkins University
Aarti Bhaskaran, Global Head, Research & Insights, Snap Inc.

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