All Things Insights and All Things Innovation have released the 2024 Insights & Innovation Outlook Report. In interviewing a range of insights and innovation executives, several themes emerge. Is the uncertainty of 2023 in the rearview mirror? Will 2024 be a year of growth focused through a more positive lens?
Most contributors have a more optimistic, positive outlook on the year ahead. That’s not to say there aren’t uncertainties and challenges. In fact, many might say that uncertainty is the new normal and not going away anytime soon. Our contributors are assessing key themes, such as the transformative role of AI, the importance of innovation and adaptability, the influence of global dynamics, the centrality of consumer insights and trust—and an overall sense of cautious optimism and resilience in the face of uncertainties.
This collection of outlook statements from innovation and insights thought leaders will be of particular value for H1 2024. No matter where you are on the spectrum of your own outlook, we hope you will be able to find insights from these industry perspectives. We’d like to thank all of our contributors to the Insights & Innovation Outlook Report. Thank you for participating and sharing your valuable insights and viewpoints on 2024, and beyond.