NEW WARC PODCAST: At the Insight to Impact event, WARC’s David Tiltman discovers how Mondelez’s insights team is using AI with Pam Forbus, examines the need for “marketing engineers” with Profound’s Matthew Huo, and goes deep on synthetic data research with Tracy Adams from the ARF and Keith Smith from the Marketing Science Institute.
Topics covered:
- Synthetic personas and real consumers
- How brands can appear in AI answers
- The rise of ‘marketing engineers’
- The risks of synthetic research
This episode is sponsored by Profound. To learn more, go to tryprofound.com
Guests:
Pamela Forbus, Global Chief of Insights & Analytics, Mondelez
Matthew Huo, Product Marketing, Profound
Tracy Adams, Senior Director of Research & Insights, The Advertising Research Foundation
Keith Smith, Managing Director, The Marketing Science Institute
David Tiltman, Chief Content Officer, WARC
YouTube: https://youtu.be/SLEILbnrAiI