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insights strategy

Mental Fitness In Business Culture

In the first century, it was the Christian Church which accounted for a substantive portion of societal change. In the fifth century, it was Greek Dem…

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consumer engagement

Navigating the Future of Media

The media landscape is evolving at a rapid pace, driven by technological advancements, shifting consumer behaviors, and societal changes. As we naviga…

A stylized CPU, computer processor network. Circuit board.
consumer insights

Building Trust with Responsible AI Standards

With the growth of artificial intelligence in market research, there is a growing emphasis on making sure that the corporate enterprise has responsibl…

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media and entertainment

Inspiring Generation Z in a Digital World

Marketing to a new generation can seem challenging yet Generation Z is bringing a lot of innovation and insights power to the table, which is only exp…

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media brands

Unlocking User Experience Insights

Media user research refers to the practice of studying how people interact with and consume media, including digital platforms like websites and socia…

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foresights mindset

Putting Foresights into Action

In a world inundated with trends and predictions, it’s easy to become overwhelmed by the sheer volume of information. While trends can offer valuable…

Fans gathered around the TV in the living room watching a sports game.
media insights

Transforming Sports Fandom

The landscape of sports fandom is undergoing a profound transformation, driven by technological advancements, shifting demographics, and evolving cons…

Hand with remote control facing TV with a lot of choices on screen.
media insights

Redefining How We Discover Content

The media discovery landscape has undergone a dramatic transformation in recent years, driven by technological advancements, changing consumer behavio…

A woman sitting in the background while a video camera in the foreground is recording her.
media insights

Reimagining Media Brands for YouTube TV

YouTube, once primarily a platform for user-generated content, has evolved into a formidable competitor to traditional television. As an increasing nu…

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