media insights
Super Insights
Talking with Peter Leimbach, Senior Vice President, Ad Sales Research at FOX Sports, it’s clear that pro football teams aren’t the only ones competing…
December 2, 2022
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innovation
Investing Insights into Product & Brand Innovation
Customer insights are a key cog in driving brand and product developments. And so, it’s imperative that the Insights discipline invests in product and…
June 2, 2023
media disruption
Reimagining Media Brands for YouTube TV
YouTube, once primarily a platform for user-generated content, has evolved into a formidable competitor to traditional television. As an increasing nu…
October 29, 2024
data quality
Leveraging AI in Market Research
This year’s “Road to TMRE” virtual event featured a range of sessions related to artificial intelligence and how best to leverage the technology in ma…
September 20, 2024
innovation
Finding Your Way to Breakthroughs
All Things Insights’ Seth Adler got a chance to sit down with author and professor Adam Alter, at this year’s TMRE. Alter gave a keynote presentation…
November 10, 2023
foresights
Navigating the Future Through Trend Mapping
Trend mapping is one of the more known strategic foresight methodologies, but one that is a key system to identifying and tracking trends in the marke…
July 21, 2023
audience engagement
Unlocking the Power of AI for Media Insights
Artificial intelligence is rapidly transforming the media industry, offering unprecedented opportunities for deeper, more actionable insights into aud…
November 19, 2024
mental availability
Measuring Brand Health
Building a strong and healthy brand presence in the market and creating brand awareness in the minds of consumers is a very competitive endeavor. It’s…
September 24, 2024