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Future-like image showing head with circuits symbolizing artificial intelligence.
data science

Leveraging AI in Market Research

This year’s “Road to TMRE” virtual event featured a range of sessions related to artificial intelligence and how best to leverage the technology in ma…

consumer insights

Operationalizing a Hybrid Approach to AI

In “Insights + AI: Operationalizing A Hybrid Approach,” Christina Speck, Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Sh…

insights culture

Navigating to Insights ROI

All Things Insights’ Seth Adler had a chance to sit down and get cooking with Jordan Cusner, Head of Guest Insights, Popeyes Louisiana Kitchen at TMRE…

Reaching into a full tool kit on the ground.
artificial intelligence

Putting Together DIY Research Solutions

It seems that whether the economy is surging or stagnant, the emphasis on do-it-yourself market research has remained a relatively strong attribute in…

sports betting

Betting on Sports Consumer Engagement

In assessing the rise of sports streaming and betting, opportunities have come to light that might not have been considered five years ago. Content st…

Old fashioned desk and tools like a chest, map, compass, globe, journal like from a ship.
artificial intelligence

Maximizing Impact with Minimal Resources

As a market researcher, you are often tasked with “doing more with less” while still making an impact with stakeholders. This involves maximizing your…

Two signposts pointing in different directions.
consumer insights

Insights Guiding Innovation Directions

Consumer insights are like a compass and a guiding light for innovative directions across a broad range of industries, from advertising agencies to co…

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