NEW WARC PODCAST: From the Insight to Impact event in Denver, WARC’s David Tiltman hears about Heineken’s formula for breakthrough creativity from Alison Payne, discovers the secrets of good strategy from Mischief’s Jeff McCrory, and learns how Marriott Bonvoy Traveller is making content that travels well with Talia Salem.
Topics covered:
- Creativity as a Growth Driver
- Measuring Sponsorship Impact
- Coors Light’s “Case of the Mondays”
- Upstream Strategy and AI’s Creative Future
- Bringing Regional Teams In
This episode is sponsored by Profound. To learn more, go to tryprofound.com
Guests: Alison Payne, Chief Marketing Officer – US, Heineken
Jeff McCrory, Partner and Chief Strategy Officer, Mischief
Talia Salem, Editorial Strategist; Marriott Bonvoy Traveller
David Tiltman, Chief Content Officer, WARC
YouTube: https://www.youtube.com/watch?v=5_P9v0GZpe0&t=6s
Spotify: https://open.spotify.com/episode/0l8ms1Uvdp3ymTj3y4VxLc