NEW WARC PODCAST: Live from the Insights to Impact event, Reddit’s Lore Oxford shares how to get the best insights from the platform, Kraft Heinz’s Doug Healy and Zappi’s Julio Franco share how to make marketers love research, and Newell Brands’ Delicia Cooney discusses the importance of human-centric insights in the AI era. Hosted by WARC’s David Tiltman.
They cover:
- What “insight slop” means
- Why research shouldn’t feel like a creative report card
- Curating data and building analysis frameworks
- Rethinking the insights function
This episode is sponsored by Profound. To learn more, go to tryprofound.com
Guests:
Lore Oxford, Head of Insights Product, Reddit
Douglas Healy, Head of North America Insights, The Kraft Heinz Company
Julio Franco, Chief Customer Officer, Zappi
Delicia Cooney, Senior Insights Director, Newell Brands
David Tiltman, Chief Content Officer, WARC
YouTube: https://youtu.be/A2qXReEwdS8