From Data to Decisions: Insights That Drive Impact Report

Every year, All Things Insights and TMRE highlight perspectives from market research leaders. Our latest report, “From Data to Decisions: Insights That Drive Impact,” is a deep dive into the transformative journey from insights to impact, showcasing how leading organizations are leveraging data and analytics to drive meaningful business outcomes. Through a series of interviews with insights leaders, we aim to highlight the strategies and tools that are redefining the role of insights in decision-making.

Special thanks to the 9 market research leaders that participated in the From Data to Decisions: Insights That Drive Impact Report for their thoughtful perspectives on the transforming insights role.

CONTRIBUTORS

• Pavi Gupta, former VP of Insights and Analytics, Chobani, Board Member, Market Research Institute International
• Michael Gunther, SVP Research and Market Intelligence, Consumer Edge
• Tripp Hughes, Senior Director of Consumer Strategy, Organic Valley
• Karen Kraft, Associate Director, Consumer Insights and Analytics, Johnsonville
• Vita Molis, Head of B2B Institute, LinkedIn
• Michael Nevski, Director, Global Insights, Visa
• Tamar Rimmon, VP, Data Science and Analytics, McAfee
• Raina Rusnak, Head of Market Research and Business Intelligence, StarKist Co.
• Brent Seaborn, Co-Founder and Chief Data Science Officer, Tunnl