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Future of Insights Report 2024

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With the market research community reaching a key inflection point focused on AI capabilities and human insights, All Things Insights has released its Future of Insights Report.

The advancements in artificial intelligence have brought with it newfound challenges and opportunities in the insights field. The discipline is exploring new tools and technologies, developing best practices when using AI and creating industry use cases. At the same time, there is a counterpoint developing, to continue to focus insights on human-centricity, with human insights and understanding the voice of the consumer primary concerns.

To explore these market research pivot points, All Things Insights interviewed 15 insights leaders from a broad range of backgrounds and industries. These thought leaders are weighing AI intelligence and human-centered capabilities as they go about their daily operations and form strategies for their teams, stakeholders and organizations.

Contributors

  • Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ
  • Aarti Bhaskaran, Global Head, Research & Insights, Snap Inc.
  • Bart Borkosky, Chief Research Officer, OvationMR
  • Idil Cakim, Senior Vice President, Research and Insights, Audacy
  • Deborah Campbell, VP, Customer Marketplace Insights (CMI), Verizon
  • Yogesh Chavda, Director, Center for Marketing Solutions, University of South Carolina
  • Justin Coates, Head of Global Market Research & Consumer Insights, Eastman
  • Charitie Dantis-Gayo, Corporate Vice President, Market Research & Insights, New York Life Insurance Company
  • Karen Kraft, Associate Director, Consumer Insights & Analytics, Johnsonville
  • Michael Nevski, Director, Global Insights, Visa
  • Elizabeth Oates, Author, More Than Just Interesting: How to Build an Insights Function for Impact
  • Jeremy Sack, President, Insights, Material
  • Oksana Sobol, Vice President Insights, The Clorox Company
  • Anu Sundaram, Vice President, Business Analytics, Rue Gilt Groupe
  • Kajoli Tankha, Senior Director, Consumer Marketing Insights, Microsoft

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