All Things Insights’ Seth Adler had a chance to sit down and get cooking with Jordan Cusner, Head of Guest Insights, Popeyes Louisiana Kitchen at TMRE 2023. Cusner participated in a panel discussion centered around insights ROI. The panel, “Insights ROI?! How Do You Get There?” aimed to discuss how organizations define insights ROI, the promises and pitfalls of the journey, and how to know once you’ve arrived at full insights ROI potential.